Google-Algorithm-Updates

Google Algorithm Change history :

2015 Updates

Unnamed Update — February 4, 2015

Multiple SERP-trackers and many webmasters reported major flux in Google SERPs. Speculation ranged from an e-commerce focused update to a mobile usability update. Google did not officially confirm an update.
2014 Updates

Pigeon Expands (UK, CA, AU) — December 22, 2014

Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia. The original update hit the United States in July 2014. The update was confirmed on the 22nd but may have rolled out as early as the 19th.

Penguin Everflux — December 10, 2014

A Google representative said that Penguin had shifted to continuous updates, moving away from infrequent, major updates. While the exact timeline was unclear, this claim seemed to fit ongoing flux after Penguin 3.0 (including unconfirmed claims of a Penguin 3.1).

Pirate 2.0 — October 21, 2014

More than two years after the original DMCA/"Pirate" update, Google launched another update to combat software and digital media piracy. This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites.

Penguin 3.0 — October 17, 2014

More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm). The timing of the update was unclear, especially internationally, and Google claimed it was spread out over "weeks".

"In The News" Box — October 2014

Google made what looked like a display change to News-box results, but later announced that they had expanded news links to a much larger set of potential sites. The presence of news results in SERPs also spiked, and major news sites reported substantial traffic changes.

Panda 4.1 (#27) — September 23, 2014

Google announced a significant Panda update, which included an algorithmic component. They estimated the impact at 3-5% of queries affected. Given the "slow rollout," the exact timing was unclear.

Authorship Removed — August 28, 2014

Following up on the June 28th drop of authorship photos, Google announced that they would be completely removing authorship markup (and would no longer process it). By the next morning, authorship bylines had disappeared from all SERPs.

HTTPS/SSL Update — August 6, 2014

After months of speculation, Google announced that they would be giving preference to secure sites, and that adding encryption would provide a "lightweight" rankings boost. They stressed that this boost would start out small, but implied it might increase if the changed proved to be positive.

Pigeon — July 24, 2014

Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).

Authorship Photo Drop — June 28, 2014

John Mueller made a surprise announcement (on June 25th) that Google would be dropping all authorship photos from SERPs (after heavily promoting authorship as a connection to Google+). The drop was complete around June 28th.

Payday Loan 3.0 — June 12, 2014

Less than a month after the Payday Loan 2.0 anti-spam update, Google launched another major iteration. Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.

Panda 4.0 (#26) — May 19, 2014

Google confirmed a major Panda update that likely included both an algorithm update and a data refresh. Officially, about 7.5% of English-language queries were affected. While Matt Cutts said it began rolling out on 5/20, our data strongly suggests it started earlier.

Payday Loan 2.0 — May 16, 2014

Just prior to Panda 4.0, Google updated it's "payday loan" algorithm, which targets especially spammy queries. The exact date of the roll-out was unclear (Google said "this past weekend" on 5/20), and the back-to-back updates made the details difficult to sort out.

Unnamed Update — March 24, 2014

Major algorithm flux trackers and webmaster chatter spiked around 3/24-3/25, and some speculated that the new, "softer" Panda update had arrived. Many sites reported ranking changes, but this update was never confirmed by Google.

Page Layout #3 — February 6, 2014

Google "refreshed" their page layout algorithm, also known as "top heavy". Originally launched in January 2012, the page layout algorithm penalizes sites with too many ads above the fold.
Source: http://moz.com/google-algorithm-change

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